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April 1, 2008

Blognod: Mashing-Up the Coal Industry's PR Campaign

The folks over at desmogblog have put together a very cool cartographic mash-up of the coal industry's front group, Americans For Balanced Energy Choices', massive public relations campaign. The interactive Google Map is designed to highlight the nationwide campaign that has become an omnipresent part of this campaign season, as can be attested by the numerous presidential debates the organization has underwritten (debates which included nary a mention of global warming or climate change).

Emily Murgatroyd refers to the mash-up as a sort of 'geo-blog,'

"Designed to keep track of the PR, advertising and lobbying efforts being undertaken by "Americans for Balanced Energy Choices," (ABEC) as they spend a reported $40 million on behalf of the coal industry to sell the virtues of "clean coal" in the run-up to the 2008 Presidential election.
The map is a work in progress and users are invited to add in their own ABEC stories and sitings. It should be interesting to see what the map ends up looking like.

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